Participating in trade shows is a great way for increasing the visibility of your business and a trade show brochure makes for a perfect promotional tool. Your brochures should be as persuasive as your sales talk to convince customers to do business with you. In today’s post, learn how to make an effective trade show brochure with these few tips in mind:

How to Create a Trade Show Brochure that Sells

Opt for a half-fold trade show brochure.

Competitors are always present in trade shows, so make your business stand out in a half-fold brochure. With no pages to turn, your marketing text will easily be read by your customers. Use your brochures as mini folders by inserting your business cards and flyers.

Add captions on your product shots.

Describe each product briefly for your customer’s knowledge. Highlight the benefits and include the amount of the products to assist them in making their buying decision. Make the product captions readable by using a simpler type of font instead of stylish one.

Include order forms, discount coupons, or location maps on your brochures.

Make the most out of your trade show brochure by making it more useful for your customers. Add order forms to make it easier for them to make an order. Include a location map to your store so they can easily navigate you in case they want to see more of your products. And add discount coupons to help them save money on their purchase.

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