Promoting your kid-focused business can be tough, since you have to convince both children and their parents to purchase your products or use your services. Notice how TV commercials attract kids? They know what make kids tick and what parents look for in a product or service. TV advertisements use jingles, mascots, or cartoons to appeal to children and since you can’t do these on print, you can follow the following tips on writing and designing brochures for kids:

How to Create Brochures for Kids

Choose creative over technical writing to make your message sound conversational.

Think of children’s brochures like a storybook that’ll keep your target audience engaged. Use a less serious tone and write interesting and playful headlines to catch their attention and draw them in. Come up with creative ways to present your information by using a cartoon character for instance to talk about your products or services.

Opt for warm and bright colors.

Colors have the ability to influence feelings and emotions. The right use of color in your children’s brochures can help motivate readers to do what you want and remember your brand. Kids get easily attracted to colorful objects, so use it to your advantage. Children are most likely to respond to bright and happy colors, because these are more inviting than dark colors like black or brown.

Check out our previous post on 27 Bold and Beautiful Brochure Designs for some colorful brochure samples.

Use pictographs and charts to explain information.

Pictographs and charts make information more interesting and allow readers to better understand your message. A health professional for instance, can use these to demonstrate how much protein intake does a 7-year-old child need in order to stay healthy. This way, children won’t find the information too technical and intimidating. Presenting information with fun and vivid images can also help influence kids to follow the tips you provide.

Play with the brochure fold for a unique message delivery.

Instead of printing trifold brochures for kids, try something new by ordering custom fold brochures. An unconventional brochure fold can make kids enjoy unfolding your prints more. Choose a fold that will go well with your design and content. For example, treasure hunt design theme will look perfect on a gatefold, because you can make it look like a treasure chest or castle door.

Make your brochures interactive.

Put a location map on your brochures and make it look like a treasure map that kids and their parents can use to reach you. Include freebie or discount coupons to motivate them to try your products or services. Another idea you can use is printing survey forms on your brochures to get first-hand feedback. Instead of letting kids come up with their own answers, provide statements they can choose from. Add circles they can shade or boxes they can put check marks to make the survey more enjoyable. Tell them to bring the answered form to your store in exchange of free items.

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