Your pet brochures can work wonders to your business if they are created and utilized properly. Remember that no matter how powerful your marketing copy is, it won’t be able to work if you leave them sitting on your magazine rack for months. This means you need to get your marketing materials out there! Give them to the right people to ensure that your brochures get noticed and read.

Aside from distributing brochures to clients who visit your office, you can also try these pet brochure promotion strategies to make your business more visible in the market.

Pet Brochure Promotion Tips

Leave your brochures in other pet-based businesses or exchange mailing lists with them.

Reach more prospective customers by promoting your business with the help of other businesses in your industry. A pet food supply for example can promote together with a pet grooming service. This way, both of you can benefit from each other and communicate with a whole new customer base. You can even ask your partner company to create promotional brochures brochures that you can share to save on printing and marketing costs.

Slip your brochures in a local pet magazine or an animal organization newsletter.

Pet magazines and newsletters get read by pet owners which makes these prints a good instrument/source to meet new customers. Contact the magazine or newsletter and ask if you can launch a contest for their readers. Include discount coupons that prospective clients can use for their pets. Write an article for them free of charge in exchange of your promotions. As an expert, you can talk about problems that pet owners often encounter, tips for first time pet owners, or any topic that will be interesting and helpful for readers. You can then present your products or services as the solution to the problems you’ve discussed.

Mail your brochures to pet owners outside of your neighborhood.

If you’ve been serving local clients for a long time now, maybe it’s about time that you extend your pet services outside your area. Just because your loyal clients contribute largely to your business doesn’t mean you should focus all of your marketing efforts on them. Go ahead and distribute brochures to pet owners from another neighborhood.

Hand pet brochures to dog owners you meet.

Distribute brochures to people in trade shows and pet shows. Visit places where pet owners are most likely to hang out like the park or the beach. Bring extra copies of your pet brochure anywhere you go, so you’re always ready for every business opportunity there is.

By making sure you’re pet brochure promotion reaches your target market, you’ll be able to see positive changes in your business. Customers will come knocking at your door and your marketing objectives will be met.

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