The content and design of your brochures help influence your customer’s buying decision. A good brochure design excites the customer to read the copy while the content serves as the first step in the purchasing process. Ensure the effectiveness of your marketing materials by following these promotional brochure design tips and content ideas:

Promotional Brochure Design Tips and Content Ideas

Design Tips:

Put your special offer on the cover. This way, customers will be more interested to open your brochures to learn more about it. Compelling messages serve as magnets attracting prospective customers to your marketing materials especially when placed prominently. Use bold letters to make your promotional message stand out from the background.

Use photos relevant to your promotions. Always aim for consistency when designing your marketing brochures in order to effectively communicate your message to your audience. Wrong choice of photos can ruin your promotional brochure design and the message you are trying to convey. By using the right photos, your customers will be able to picture the benefits they can get from your products or services.

Look for inspiration. Search the web for brochure design samples when you are running out of ideas. Check out design blogs and graphic design portfolios to keep your creative juices flowing.
You can build your design around their concept, incorporate some of them to your own, or make a new design out of the different brochure samples. Here at Brochures Printing Online Blog, you can browse through brochure design samples that we’ve personally hand-picked to inspire your design projects.

Content Ideas:

Newsletter Brochure:

This is a creative way to promote your products and services. Write interesting and useful topics that can be very beneficial for your clients. Think of the problems that your prospective customers might have and provide solutions on your newsletter brochure. Provide how-to articles, helpful tips, and exclusive interviews from experts in your field.

Catalog Brochure:

Turn your brochures into mini catalogs containing product shots and descriptions to increase the marketability of your products. Print an order form or discount coupons that your customers can use in the purchasing process. If you are running an online business, you can print coupon codes on your catalog brochures to allow customers to save money on their orders.

Sales Calendar Brochure:

Promote your business all year round by turning your brochures into sales calendars. Customers will hold on to your brochures to stay updated about your sales schedules. Ask them to present the brochures during the sale to claim a freebie or earn a much bigger discount.

Following these simple promotional brochure design tips and content ideas will help you produce marketing materials that sell. Once you are ready to order brochures, head to the experts at Brochures Printing Online. Our team specializes in promotional printing and has been satisfying our customers’ needs for 25 years. Visit our website or call our toll free number (866) 266-6182 to try our services today!