A good brochure design not only increases your sales potential, but also leaves a good first impression on your potential customers. While a well-designed brochure makes for an effective marketing tool, a poorly-designed one is a sure-fire way to drive potential customers away. Learn how you can build an effective brochure design that sells with the help of these tips:

8 Tips for Effective Brochure Design

1. Choose the right paper stock. The look and feel of your brochures should represent your brand and communicate the message you are trying to convey. Use a glossy paper stock if you want your brochure to have a slight sheen and to stand out with more vibrant colors. If you are after elegance, opt for a matte paper stock to give your brochures a dull satin finish and smooth feel.

2. Know your brochure folding options. When ordering brochures online, make sure to look at the printer’s folding options before settling for the traditional tri-fold. Below are the different brochure folds you can choose from:

• No Fold – One page brochures allows more space for information and images. This brochure fold is also ideal to use if you don’t want your images to be broken up by the folding crease.

• Half-Fold – This type of brochure fold is best used for tradeshows and as handouts for meetings. It also doubles as a folder where you can insert your business cards and discount coupons.

• Roll Fold – Go for this brochure fold if you want to turn your brochures into a mini poster.

• Accordion Fold – Use this brochure folding option if you want a more unique look for your brochures. An accordion fold brochure unfolds easily, making it easier for readers to see your message.

3. Choose a font for its readability. With all the downloadable fonts available online, it can be difficult to choose one that will look good on your prints. Always consider a font’s legibility before applying it into your design. Stick to one to two font styles to avoid visual chaos. The font style should also be reflective of your brochure’s purpose in order to effectively communicate your message.

4. Use your company colors. Achieve consistency in all your marketing materials by incorporating your company colors into your brochure design. Customers will be able to associate it with your brand, making it easier to distinguish you from competitors.

5. Good amount of white space works wonders. Use enough white space in your brochure design to help readers focus their eyes correctly on what is being presented. Remember that an effective brochure design should be balanced and one way to achieve this is by using enough blank space.

6. Draw attention with an enticing cover. Your brochure cover is the first thing that customers see when they look at your prints, so make it creative enough to get their attention. Add an element of intrigue on your cover by adding an interesting headline or an unbeatable offer.

7. Use high-quality photos of your products. Make your photos sellable by hiring a professional photographer who specializes in product photography. This way, you can be sure to produce high-quality and compelling photos for your products.

8. Print with us! An effective brochure design is not only aesthetically pleasing to the eyes but also feels good to touch. It should be professionally printed in order to achieve these qualities. Brochures Printing Online.com can give you high-quality prints at very affordable prices. Just send your design file to us and we will take care of your printing job.